A Polar Bear Ate My Head: Misadventures in Magazines

By Paul Merrill

This is the hilarious and surreal true story of Britain’s biggest ever men’s magazine launch… and the chaos and disasters that followed.

Paul Merrill was an award-winning magazine editor when he was inexplicably chosen to launch Britain’s first weekly publication aimed at the ‘new lad’: ZOO. He quickly gained notoriety after running competitions to find the country’s randiest nanna, ugliest baby and teen mum of the year, and offering prizes of a boob job for your girlfriend, lesbian wedding and even euthanasia.

Then he was suddenly deported to Australia to launch ZOO there, and events became even more outlandish.

Containing hundreds of bizarre and unexpected anecdotes, A Polar Bear Ate My Head is the most side-splitting insider’s account of the world of magazines ever published. Whether or not you’ve ever bought a men’s mag, you will love this book.