Who Dares Wins in Business
By Joff Sharpe
This book, by an ex-SAS soldier, explains how the qualities nurtured in the Special Forces can be effectively deployed in business.
Who Dares Wins in Business is much more than a military analogy in the tradition of leadership secrets of Genghis Khan, Sun Tzu and the rest. This is a book by a person who served as a captain in the regular SAS before pursuing a business career that has spanned multiple sectors and markets over two decades. Using concrete research and a refreshing absence of theory and hyperbole, Joff Sharpe’s approach is illustrated with stories and case studies from the SAS and a wide range of businesses.
Amusing, informative, and occasionally shocking, this is a book for executives or leaders willing to take a more courageous approach, and for anyone interested in applying tried-and-tested military approaches to secure success in their own life.
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