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Building BRICs: The New Scramble For Africa

By Barbara Njau

In the last decade, Africa has undergone an economic renaissance, and this is has largely been down to its new partners from the ‘global south’. The BRIC economies – Brazil, Russia, India and China – have made deep inroads into the continent, helping transform Africa into one of world’s fastest growing regions, and a viable player on the world stage. 

Africa’s new partners have dramatically altered its investment landscape, creating new business opportunities across the continent.

‘Building Brics: The New Scramble For Africa’ draws from on-the-ground research to examine how some of the world’s largest corporations are fueling the growth of new markets and sectors across the continent. 

As Africa’s rises as the world’s next frontier for growth, the BRICs are set to play an integral role in the continent’s economic rise. 
‘Building Brics: The New Scramble for Africa’ is essential reading for executives, investors, academics and students of the region. 

Barbara Njau is the Senior Reporter and Markets Editor of fDi Magazine, a bimonthly publication which is part of The Financial Times Ltd. Prior to joining the Financial Times Ltd, Barbara worked in Senegal for ‘Africa ‘Governance, Monitoring and Advocacy Project’, a non-governmental organisation (NGO) that forms part of the ‘Open Society Institute’, and before this, she worked in Cameroon for ‘Citizens Governance Initiatives’.

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