Smart Luck

Why does one entrepreneur succeed when another fails? What are the key characteristics that define Britain’s top business builders? And what has Richard Branson’s mother got to do with it all? In a laconic guide to the winners and losers of entrepreneurial Britain, award-winning writer Andrew Davidson tracks down the country’s top wealth creators in their natural habitat. From the late multimillionaire publisher Felix Dennis singing the blues (in his vast Warwickshire manor) to James Dyson explaining why failure is important. From Anita Roddick chanting Better Naked Than Nike to Sir Alan Sugar talking tough in Mayfair. Davidson’s draws revealing insights from each subject to identify eight key traits that define the great entrepreneur. And reticence (just what does Richard Branson ask the author in an Athens nightclub?) probably isn’t one of them…

“Smart Luck may be the most entertaining book on business published this year… sit back and enjoy.” – The Sunday Times.